Google Rules - Microsoft and Yahoo Try to Keep Up

Google is at the top of the food chain. There is a huge list of competitors from all over the world, but none even come close to the widespread use of Goolgle Adwords,and Adsense. Yahoo has a marketing system of their own, and so does Microsoft, but the incentive to use these systems is not great. Google is synonymous with the web, and anyone who uses the internet knows who Google is. Therefore most people use Google for their internet searching. People who use Google see the paid search results on the right, and top of the screen and those who want to start a website will first think of Google for their marketing, and advertising needs.

While Microsoft and Yahoo! engage in their odd mating ritual, they are benefiting the very company that is driving them to seek partners. Internet advertisers can’t figure out what the two companies will look like in six months, so search leader Google is set to profit from the confusion. (reference)

The question is why choose a company that is barely competitive when you can choose a company (Google) that is guaranteed to be effective, and potentially profitable. For the foreseeable future Google will remain strong. It will take a long time for a major competitor to emerge. Google is creative, and bold with their web based software and their Adsense/Adwords programs continue to provide outstanding services to websites.